Strategy and Product
Monetization consulting
We connect technical delivery to money: pricing and packaging hypotheses, willingness-to-pay signals when feasible, and a backlog of changes across product, billing, and go-to-market.
We focus on businesses with usage traction but volatile revenue, high churn, or single-channel dependency. We cross real user behavior with marginal costs (infra, support, payments) to avoid “pretty slide pricing” that breaks in operations.
For early-stage startups we prioritize billing simplicity and clear value props; for mature products we assess plan segmentation, add-ons, usage tiers, and impact on sales pipeline.
Portfolio of Monetization consulting
Deliverables
Monetization report
Diagnosis, qualitative benchmarks, and prioritized recommendations.
Plan and limits matrix
What belongs in each tier, technical caps, and value message per plan.
Discounts and exceptions playbook
Rules so sales and CS do not erode margin without traceability.
Metrics specification
Definitions of MRR, churn, expansion, and product events to instrument in analytics.
Engineering and finance brief
Billing impact, tax considerations when relevant, and payment integrations.
Decision workshop
Facilitation with founders, product, and finance to lock initial price or the next test wave.
Execution methodology
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Revenue and cost diagnosis
Revenue sources, implicit discounts, gateway fees, observable CAC, and cohort churn when data exists.
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Model and packaging hypotheses
Option matrix (subscription, usage, hybrid, bounded freemium) with technical and support trade-offs.
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Willingness-to-pay research
Interview scripts, substitute competitor analysis, and when applicable price or package tests with qualified traffic.
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Lean financial simulation
MRR/ARR scenarios, margin, and simplified payback—with explicit assumptions and sensitivity bands.
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Implementation plan
Squad-aligned roadmap: pricing page, feature flags, contracts, CRM, and upgrade/downgrade messaging.
