Strategy and Product
Competitive research
We go beyond a logo list: we map what competitors actually deliver (onboarding, plan limits, API docs, perceived latency) and translate it into roadmap, pricing, and narrative decisions.
We combine public sources (sites, docs, changelogs, app stores, reviews) with controlled tests when legal and ethical. For marketplaces and B2B SaaS we study acquisition funnels, native integrations, and enterprise motion.
Output is not a static dossier: we prioritize gaps you can exploit in 30–90 days and flag traps where copying a competitor also copies their structural cost (support, fraud, compliance).
Portfolio of Competitive research
Deliverables
Competitive report
Executive narrative plus annexes with evidence and links.
Comparison matrix
Attributes × competitors with confidence notes on evidence.
Positioning map
Chosen axes with rationale and product implications.
Gaps and threats catalog
What to attack, what to monitor, what not to imitate.
Suggested response backlog
Prioritized items for product, marketing, or partnerships.
Refresh playbook
How to rerun research on a cadence without losing comparability.
Execution methodology
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Define the comparable set
Who competes for the same job-to-be-done—including substitutes (spreadsheet, agency, status quo).
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Structured evidence capture
Attribute matrix: features, limits, public pricing, declared SLAs, channels, and key messages.
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Technical and UX teardown (variable scope)
Critical flows, API doc quality, apparent data model, basic performance, public-page accessibility.
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Strategic synthesis
Positioning map, white spaces, convergence risks, bundling or niche opportunities.
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Workshop with product and growth
Turn insights into experiment hypotheses (feature, pricing, channel) with owner and metric.
